M&M's: Disney Springs
In-store Experience
Ambient In-store content experience for M&Ms World promoting personalised products. The film depicts the fantastical process by which M&Ms chocolates are laser printed with personalised designs.
My Role
Ideation, storyboard, CGI design and art direction.
I ideated and storyboarded the video, designed the 3D style frames, animated various scenes and motion directed two freelance animators working on the project.
Credits
Agency: Jones Knowles Ritchie
Executive Creative Director: Sean Thomas
Creative Director: Daniel Kennington
Design Director: Dominic Davidson-Merritt
Senior 3D Animator: Louise Tattershall
Senior 2D Animator: Winston Duke
Senior Designer: Luke Thompson
2D Typographer: Tal Leming
Senior Editor: Daryl Yeoman
Copywriter: Christopher Sharpe & Kathryn Hindess