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The Dieline

Brand Video

Launch film unveiling the rebrand and manifesto of the Dieline blog.


The film captures the spirit of the packaging process. We used the shape of the letter D from Dieline’s newly redesigned logo and flexed it through a range of styles to illustrate the journey from raw ideas to designs, innovations, finished products and the future of packaging.

The film was awarded Best 60 Second Film at the One Screen Short Film Festival. 

My Role

Animation, CGI design, art direction and cinematography.


I was the lead animator and CGI artist, responsible for ideating, designing and animating the majority of D compositions using 3D and fluid simulation software.


Agency: Jones Knowles Ritchie

Creative Director: Daniel Kennington & James Taylor

Senior 3D Animator: Louise Tattershall & Isaac Taracks

Designer: Esther Li, Badal Patel & Adam Vettraino

Sound Design: Thomas Arsenault & Michael Beharie

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