Launch film unveiling the rebrand and manifesto of the Dieline blog.
The film captures the spirit of the packaging process. We used the shape of the letter D from Dieline’s newly redesigned logo and flexed it through a range of styles to illustrate the journey from raw ideas to designs, innovations, finished products and the future of packaging.
The film was awarded Best 60 Second Film at the One Screen Short Film Festival.
Animation, CGI design, art direction and cinematography.
I was the lead animator and CGI artist, responsible for ideating, designing and animating the majority of D compositions using 3D and fluid simulation software.
Agency: Jones Knowles Ritchie
Creative Director: Daniel Kennington & James Taylor
Senior 3D Animator: Louise Tattershall & Isaac Taracks
Designer: Esther Li, Badal Patel & Adam Vettraino
Sound Design: Thomas Arsenault & Michael Beharie