The Gut Stuff
Making Gut Health Digestible
A CGI animated film and series of quirky digital assets for The Gut Stuff, an online wellness platform.
In the film, bright pink balloons are used as a metaphor for various topics related to gut health. Combined with provocative copy and comical sound design, the resulting video is a playful and no-nonsense approach to the somewhat sensitive subject of intestinal health.
In 2018, the film received a One Show Gold Pencil, D&AD Yellow Pencil, Clio Silver Award and Brand Film Festival Bronze, as well as being a Design Week Winner in the moving image category. The project was also featured in Creative Review.
Animation and CGI design.
Alongside the creative director, I designed and animated the brand film and ideated an assortment of balloon designs which were incorporated into The Gut Stuff master brand and social campaign.
Agency: Jones Knowles Ritchie
Executive Creative Director: Sean Thomas
Creative Director: Daniel Kennington & Adam Swan
Senior 3D Animator: Louise Tattershall
Senior Designer: Rachel Gidlow, Sean Lingwood & James Snook
Copywriter: Christopher Sharpe
Sound Design: Resonate